WHISTLE & FLUTE is a line of stylish and modern unisex children's apparel inspired by contemporary design and typography, street fashion and Japanese kawaii style. The name, "Whistle & Flute" comes from the English rhyming-slang for a suit of clothes.
The collection was designed by the husband and wife duo of Ryan and Miranda McCullagh. Ryan is a graphic designer with seven years of experience in apparel printing and Miranda is a fashion designer with an artistic eye and a keen sense for anticipating trends.
Miranda and Ryan conceived of the line following the birth of their son, Aki. The new parents found that most children’s apparel available was heavily gendered and lacking in originality and style. They wanted to create gender-neutral clothing for kids and adults that they themselves would want to wear. The couple first began working together artistically in the indie-pop band, The Paper Cranes, and they have channeled that same creative passion into their work with Whistle & Flute.
All Whistle & Flute clothing is printed on sweatshop-free apparel and features original artwork by Miranda and Ryan.