The founder of Velveteen, Laura, is California-born and New York-educated, making her home in Hong Kong by way of London with a Swiss husband and two global children. As she watches her kids' childhoods unfold with international influence, she sees in their lives a mirror of the vision she has for Velveteen.
Velveteen works with fair trade organizations whenever possible. Their clothing is finely crafted and hand-embroidered. They also work to provide employment to mothers who would otherwise be unable to provide for their children - and education for children who would otherwise be unable to attend school. Velveteen wants to give all children the beautiful opportunity to embrace the magical marvel of childhood.
Velveteen is for the global child in all of us.