Natti Natti means "nighty nighty" in Swedish.
The brand was founded by a husband and wife team who wanted to create something special for their children ... something soft, fun, and inspiring to snuggle up with at bedtime to dream up adventures, big and small.
The husband and wife team, based out of Brooklyn, New York, used to own and run an art gallery for five years - and that same love of art is alive and well in their designs today. They are inspired by their children, Sweden, New York City, Scandinavian design, Japanese toys, art and nature.
Everything Natti Natti creates is thoughtfully designed and printed with eco-friendly, water-based inks. The team strives to create organic, unique, and modern pieces that not only help their own little ones sleep but also make a positive impact in their home and lives.